Thanks for that warm welcome. Those are great questions.
Some of the things I found interesting about this project is that when I go asking around events, and contacts about POA it seems like Nobody knows what POA is or what it does. I was amazed to see that such great project have been flying under the radar for so long.
The first reason for that is that when it first launched the name was no POA so all the marketing efforts during the ICO were lost from a branding perspective but the brand name change was needed so in the long run was the best decision.
I think that so far POA is doing great as it has being focusing on the technology and releasing something that once marketed, people and companies can come and use. You see many other big names projects pumping high on price but when you look under the hood they got nothing yet. That is a very bad strategy for a long term approach. If you focus on marketing big when your project is just speculation still, you’ll get hit hard with massive dumps if or when a delay on the roadmap takes place. So POA have done great on that side. Instead of Marketing big they went hard into development to ensure delivery.
Well but now we are here. Bridges were released and the team has done a great job with a slick redesign of the whole brand.
I think now is the perfect time to start marketing this project properly as people will be able to come and actually use POA.
The first thing I would do if I were to be in charge is to make sure I create 2 different series of articles. One that explains POA on a more dumbed down way (for lack of better words) so that the regular crypto enthusiasts that are not tech savvy can actually understand what POA is and it’s importance in the space. In marketing you always have to dumb down your message. POA is already doing a good job with very user friendly interfaces. It’s all about making things stupid simple to understand and use if we want real adoption.
The second series would be the full technical type articles that do explain how all works and how companies can benefit from using POA. This article series is the one you advertise to the more tech savvy audience. Maybe I would also do a third series of articles that focuses on the Team and its background as institutional investors often times invest only on good teams since no matter how good your idea is, the team MUST be qualified to make it happen. POA has an All Star Team so we need to show that.
Once I have the content created it’s important that they have a direct response approach. For example the first series should be aimed to get people to join our Telegram, Reddit, follow on Twitter ect and the second one should also aim that but more focused to get people to join the forum here where all the more tech stuff is discussed.
Once I get both pieces of content I would do a PR release. (yes not a Medium Post) I talk about getting those articles in Forbes, Entrepreneur, CoinTelegraph, Coin Desk ect but we don’t stop there, instead of doing the PR release which is what most projects do, we launch Native Ads Campaigns (RevContent, Taboola, Content.Ad ect) that promote those articles (nobody in the space is doing this). With native ads you now have all the articles featured in all the Main Stream News sites like CNN, CNBC, FOX, New York Times, LA Times I mean you can run ads in all of them. It’s quite easy.
Now you have your message going from CNN to a Forbes Article that then funnels that person into Telegram, Twitter ect where they stay up to date with all the news about he project, collaborates and yes also buys POA on an exchange. It’s not just about getting people to buy POA it’s about making them loyal members of the community. HODLERS
Companies will start noticing as POA will start to show up everywhere they go. Now when the team reach out to companies that can benefit from using POA they will know about POA already wich will make that conversation easier. On top of that you can do a coordinated campaign that takes the team to go to all the Influencers ie AMA with Ian Balina, AMA with Suppoman, a Technical AMA with Ivan on Tech and Data Dash ect.
If you do those in a coordinated fashion then everybody in the whole crypto space will know about POA as we have to build the awareness there before we can more to get companies who are not involved in the space yet.
As a community what we can do to help is to ensure that any piece of content gets released across any channel we MUST always like, share and comment on it no matter where it is (meaningful and positive comment), that way we are helping the Algorithms identify interest which will show more often in ads and reduce the ad cost for those Ad Placements we acquire via Native Ads.
There is much more that can be done after that but I think what I have shared here is in my opinion a great start.
I must also note that doing things this way will also allow marketing ads in all social media channels because we are not promoting an ICO or any of that when people click on the link they will go to Forbes or Entrepreneur or some other big name site that is likely whitelisted by the social sites algorithms.
I hope that was of help.